Southwest told employees that ‘tough decisions’ are ahead. Read into that what you will, but it’s part of an overall strategy to boost profits at the airline. A video message was sent to employees by Chief Operating Officer Andrew Watterson.

Southwest Airlines has warned employees that it will soon make tough decisions as part of a strategy to restore profits and counter demands from activist investor Elliott Investment Management, Bloomberg News reported on Saturday.

The airline isn’t planning to announce furloughs, but it could cut its footprint in certain cities and staff could transfer to other locations.

Southwest Airlines Co. has warned employees that it will announce some tough decisions in coming days under a plan to restore profits and help fend off changes being demanded by activist Elliott Investment Management.

The remarks come amid pressure from activist investor Elliott Investment Management, which has advocated for numerous changes at Southwest to improve its financial performance.

Southwest Airlines executive sends message to the workforce and hints it could potentially mean some job losses

Southwest Airlines is making major changes, including assigned seating and network adjustments, as it seeks profitability under pressure from Elliott Investment Management.

The faltering airline's leadership is preparing a series of cost-cutting measures to counter an activist investor's attempt to revamp the c-suite, according to a Bloomberg report.

Southwest Airlines ($LUV) released a memo in recent days telling employees that there are “difficult decisions” ahead as the company seeks to