The purpose is to raise awareness on the U.K.'s low paternity leave benefits, which currently stand at two weeks of paid time off for new fathers.

Yeah, yeah, we know that technically the character should be named Baby Betelgeuse, but marketing is what it is, and you had ...

The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

Were you one of the adults who brought back your childhood memories by collecting and trading toys to make a bit of extra ...

Since Greta Gerwig’s brilliant “Barbie” movie came in July 2023, countless people have continued revisiting their own fond ...

When a child faces cancer treatment, burns, disfigurement or they are just born differently, there are almost no toys that ...

Get ready to summon the Ghost with the Most as NECA debuts a terrifying 1:1 replica doll of Baby Beetlejuice in all of is ...

The Ghost with the Most is back, and in celebration of the release of Beetlejuice Beetlejuice [read our review here], NECA ...

The stunt is part of a campaign pushing for the UK government to reform a policy that's been described as "the worst in ...

When my daughter was small, we bought her a baby doll. I can’t remember if she asked for one, or if it was just one of those ...

Here are the launches I’m particularly excited about right now, including a talking Ms. Rachel Doll, a new building toy from ...

Motherhood is a demanding long-term role characterized by having someone almost entirely dependent on you. As these changes ...