Despite the declining birth rate, the toy market in Japan exceeded 1 trillion yen (approx. $6.96 billion) for the first time ...

McDonald's Japan introduces its new set of Hello Kitty Happy Meal toys, with the popular Sanrio character appearing as a ...

Baby versions of Sanrio mascots, complete with a cradle, are available in Japan. They'll come with a soda-flavored gum too.

With an increase in sales to both local collectors and inbound tourists, capsule toys are seeing a surge in popularity in Japan. Ranging from popular anime and comic characters to quirky ...

Japan's toy makers are ringing up higher sales despite the declines in the nation's birthrate. That's generating stiff competition to win industry awards for best product. Manufacturers are using ...

Soft toy cleaning services in Japan are nothing new. But a man working at a laundry service for soft toys is getting netizens tickled with his serious face as he carefully cleans the soiled plushies.

We picked out the top Christmas and Hanukkah gifts to buy for kids at Walmart this year from the 2024 Top Toys List.

The movie had a long and complicated production history as well, but it’s finally here and audiences in Japan seem to be really enjoying it. In terms of toys, we’ve already had a Metal Robot ...

These are the best Advent calendars to shop in 2024. Find the best Advent calendars for kids or pets, or treat yourself with ...

If you’re into high-quality, low-maintenance toy advent calendars, look no further than Haba’s farmyard animal version. The ...

driven in part by growing demand from foreign visitors to Japan. The toy industry is supported by kidults -- a portmanteau of kids and adults -- and there have been an increasing number of ...