A brand rooted in women's empowerment, Tupperware was once untouchable. In the ‘50s and ‘60s, the company financially flourished thanks to “Tupperware parties.” This field sales approach eventually transitioned into online sales,

Tupperware and some of its subsidiaries have filed for Chapter 11 bankruptcy protection, the once-iconic food container maker said in a statement.

The once-mighty kitchenware company has struggled financially for years. It says the direct sales model that fueled its success has become a weakness.