Each event featured immersive set design pieces connecting the gamified layers across the two days, turning London’s bustling ...

MCI UK, the creative events and marketing agency, has announced the addition of three senior hires to its award-winning team. These strategic appointments are set to bolster MCI UK’s capabilities in ...

Sponsorship and brand partnership agency Reg&Co has announced the signing of Tavo Pets as an official partner to the Kennel Club’s flagship event – Crufts 2025. Tavo has created the first premium pet ...

Manage to get Oasis tickets? Make it to a Taylor Swift gig? Fandoms have been very much front and centre in the news this summer, but nowadays, they extend way beyond the traditional territories of ...

L’Oreal-owned cosmetics brand Urban Decay has tasked We Are Collider – the agency specialising in live, virtual and digital experiences for brands including Red Bull, Riot Games and Waitrose – with ...

According to research carried out during the Olympic Games by Ocean Outdoor and Opinium, one in three visitors interviewed say they made a specific plan to visit one of the official Team GB fan zones ...

Today, The O2 has announced that it has been awarded Platinum status by disability charity Attitude is Everything, in recognition of the venue’s commitment to improving accessibility for disabled fans ...

Acosta Europe today announced its strategic acquisition of Dee Set Group, an industry-leading retail and field marketing services provider in the UK. The acquisition positions Acosta Europe as the ...