Jay-Z has been choosing the Super Bowl halftime headliner every year since his entertainment company, Roc Nation, partnered with the NFL in 2019. Jesse Collins, an executive producer behind the Super Bowl halftime show, also recently shared that it’s Jay-Z who selects the halftime headliner.

Sept. 16, Super Bowl halftime producer Jesse Collins detailed how the decision is made to Variety and said that JAY-Z makes the final call.

Who has graced the Super Bowl halftime show stage in the years before 2025's appearance by Kendrick Lamar? Here's every performer at the Super Bowl listed.

Kendrick Lamar announced he will headline Super Bowl LIX in a YouTube video. The championship will take place in New Orleans in February.

I thought that was nothing better than that spot and that stage and that platform in my city, so it hurt,” said Lil Wayne about not getting to headline the 2025 Super Bowl halftime show in

Rapper Kendrick Lamar will perform at the Super Bowl LIX halftime show. "What's the deal everybody? My name is Kendrick Lamar and I'll be performing at Super Bowl 59. Will you be pulling up? I hope so," Lamar said Sunday in a video titled, "Kendrick Lamar. Super Bowl LIX Halftime Show."

See, Super Bowl LIX is set to be played in Caesars Superdome in New Orleans, Louisiana, and some folks believe that rap deity and Louisiana native Lil Wayne would’ve been the be

Snoop Dogg has weighed in on the Kendrick Lamar and Lil Wayne Superbowl controversy in his appearance on Shannon Sharpe and Chad Johnson's ‘Nightcap’ podcast. The discussion comes amid the NFL’s decision to select Compton rapper Kendrick Lamar as the headline act for the 2025 Super Bowl Halftime Show.

Lil Wayne said that not being chosen to headline the Super Bowl LIX halftime show "hurt a lot." Days after it was announced that Kendrick Lamar will be performing at Super Bowl LIX on Feb. 9, 2025 in New Orleans, Lil Wayne took to Instagram on Friday morning and opened up about how the snub has affected him.