Southwest Airlines has warned employees that it will soon make tough decisions as part of a strategy to restore profits and counter demands from activist investor Elliott Investment Management, Bloomberg News reported on Saturday.

Steps Southwest Airlines has already announced, including ditching a 50-year history of not assigning seats, offering a premium product and beginning

Southwest told employees that ‘tough decisions’ are ahead. Read into that what you will, but it’s part of an overall strategy to boost profits at the airline. A video message was sent to employees by Chief Operating Officer Andrew Watterson.

Southwest Airlines executive sends message to the workforce and hints it could potentially mean some job losses

The remarks come amid pressure from activist investor Elliott Investment Management, which has advocated for numerous changes at Southwest to improve its financial performance.

Southwest Airlines has warned employees that it will have to make “difficult decisions” ahead to boost profits as the carrier faces pressure from activist Elliott Investment Management, which has sought leadership changes at the company.

The faltering airline's leadership is preparing a series of cost-cutting measures to counter an activist investor's attempt to revamp the c-suite, according to a Bloomberg report.

Southwest Airlines ($LUV) released a memo in recent days telling employees that there are “difficult decisions” ahead as the company seeks to